Our mission, values and goals for making a more sustainable furture.
We always choose our materials carefully and with a lot of consideration.
We strive to use all natural and biodegradable materials in our collections, and try to avoid using synthetic materials in our items all together. To complete that goal we only use cotton thread and labels in our designs, unless otherwise advertised.
Lyocell is a man-made fiber made from wood pulp from sustainable wood sources, and is produced in a ‘closed loop’ which means the chemicals used can be extracted and reused along with the water. It is a soft breathable material with a subtle sheen and a good drape, making it great for a variety of styles. We use it for t-shirt, sweatshirt and dresses among other things.
Hemp is one of the oldest plant fibers used by man and has a long rich history. Hemp is a fast growing plant that does not require pesticides, it can grow in most places, and often leaves the soil in a better condition. Hemp fabric is one of the strongest and most sustainable fibers there is and it is the world’s most versatile fiber. Fabrics made from hemp are hypo-allergenic and non-irritating to the skin and hemp materials will also soften with age and with each washing.
Though hemp is great it does have some disadvantages, like linen hemp tend to be a bit scratchy and can wrinkle easily and hemp is not colorfast so the colour is often not rich. For those reasons we chose hemp fabrics blends that mix the hemp fiber with another sustainable fiber, like lyocell, to get the best of both worlds.
Organic Cotton is a good alternativ to regular cotton as it is grown without the use of pesticides, herbicides or other chemical fertilizers. Cotton is a great and versatile material but even organic cotton has it’s downsides. Organic or not cotton does not only require a lot of land but also requires immense amount of water. We mostly use organic cotton in our collections as it is one of the “cheapest” sustainable fabrics, but we hope to one day not have to.
The zero waste concept is just as important to us as choosing sustainable materials. We do not want to create more waste for the world even if it is the sustainable kind. Making fabric cost energy and time and we do not want to waste any bit of that. So we try to use all of our fabric scraps either in our designs, like our zero waste t-shirts, or remake it into other products. Our reusable facial round are made from our leftover sweatshirt materials. Smaller pieces can be made into paper, pillow stuffing or composted if necessary.
Check out our zero waste items here
We also use the zero waste principle in a more indirect way which ties in with our fabric choices. When working with natural materials we piece dye our items; it means we only have to buy the fabric in one colour, usually unbleached/natural or white. That makes it much easier to avoid a lot of wasted material, since more items can be made from the same roll.
Do you have any ideas for how we can use our scraps please let us know! We are always looking for new ways to work with the zero waste concept.
As mentioned above we hand dye each finished item on order, to avoid material waste and hopefully reduce the negative effect fabric dye can have on the environment.
By dyeing the finished items in-house, on order, we can promise that process and the disposal of the dye is done properly and safely.
We use either a fiber reactive or natural dye in our process. Fiber reactive dye is a non-toxic dye with a great colour fastness and vibrancy. The biggest downside is how much water is needed to wash out excess dye. We are always looking into new ways to improve and be more sustainable, which is why the dyeing process is something we will continue to look into.
Or no dye
Alternatively we now offer our styles in a non-dyed version at a reduced price. Not dyeing the items saves us time and money and the environment some water, for those reasons we want to reward people for choosing to buy undyed items, even if you just like white.
Since we strive to buy our fabrics in their natural colour eg. not bleached. The colour of our undyed items will never just be white, and with natural materials comes variation in batches, so colours can vary from pure white to cream.
If you want to know the undyed colour of an item before purchasing please write us and we can send you some photos of our current fabric batch.
Fast fashion is one of the worst impacts on the environment.
We do not want you to buy our clothing because it is trendy but because you like it and want to wear it. Our mission is to make that one piece that you always want to wear because you love how it makes you feel and look, that one piece you will continue to wear even when it starts falling apart.
We want your wardrobe to make you happy and feel like you and not what is on trend at the moment. We hope to do it by making unique and different items you cannot find elsewhere and by making our items comfortable and long lasting.
Like we do not follow trends we also do not make seasonal collections. We do not have a need to tell you when or where you can wear an outfit. Nor do we forget about the southern hemisphere.
Alternatively our collections are based on a theme and style, which we will continue to sell as long as we want to.